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Léo THIBAULT-@Les0nit-
« The people who crazy enough to think they can change the world, are the ones who do »
Steve JOBS
CARMOUR, a brand concept linking different forms of design, aims to democratize the controversial world of car and its aesthetics through several constantly evolving artistic directions.
The first artistic direction: "Origin" is a minimalist and effective concept. It acts as a foundation: it lays the concept and establishes the brand by creating a solid foundation of creation through simple games of typography and illustrations.
In order to make this collection, I created a minimalist logo. The brand name includes the words "car" and "love".
To reinforce the word love, I replaced the character "o" with a heart.
To highlight this play on words, I mixed full typography and letter border.
The illustrations are intended to be realistic in order to recognize the car while keeping my graphic style, with original point of view.
For the different elements, I bet on a classic positioning: heart, anti-heart, back
The first versions are the t-shirts composed of the Carmour logo and car illustrations.
The second versions differ in the addition of cult phrases from the car advertisements of the time.
For each piece, the logo and the sentence include the main color of the illustrations.
ARTISTIC DIRECTION
Software
Photoshop
Procreate (iPad)
Illustrator
Blender
The second artistic direction: " Avantime" is a futuristic and pioneering concept. In this second Carmour collection, I paid tribute with humor to an iconic model from the manufacturer Renault. In this collection, I wanted to break Carmour's own codes in order to show the evolutionary character of my brand.
In order to make this collection, I recreated a more daring logo, inspired by street and futuristic culture (two of my sources of inspiration).
The parts are composed with a picture of a detail on an iconic automobile, to which a graphic treatment has been added to pixelate them.
I integrated the slogan "Vroom to the point" linking graffiti typography for "to" and "the" and futuristic/street typography for "vroom" and "point".
This frenglish slogan conveys the idea of rushing towards its destination.
For each piece, the logo and sentence take the main color of the photo.
ARTISTIC DIRECTION
Software Photoshop
Illustrator
MONOGRAM
Project to create a monogram by using the first letter of my first name and last name: an L and a T.
I gave a minimalist and mysterious style to the logo, that it is not identified as a monogram at first glance.
I chose to merge the two letters, using sets of voids, height gaps and connections
I chose to keep the "angularity" of the characters in order to visually create the shape of a face.
ARTISTIC DIRECTION
SoftwarePhotoshop
Illustrator
MERCEDES-BENZ SAUBER C2024
In order to pay tribute to this emblematic racing car, I wanted to create a modern restyling of Mercedes-Benz Sauber C11.
To create this concept car, I wanted to keep the very rigid side, cut into the ground of the hull while adding new modern aesthetic elements: the front and rear headlights, the front and front wing sockets, the rear diffuser, the rear spoiler.
SCAN THE QR CODE TO SEE THE CAR IN AR
I analyzed the original automobile to understand its curves. I then created the overall silhouette of the car that I cut and modified.
Once this step was done, I went into more and more detail: headlights, air intakes, edge leaves, grooves and openings. I then used Keyshot to apply textures to my 3D model and to create photo-realistic renderings that will highlight these vintage curves and modern elements.
PRODUCT DESIGN
SoftwarePhotoshop
Procreate (iPad)
Rhino 8Keyshot
BALLS
Design seat created to offer a design and comfortable chair, modern but not rude.
For women with endometriosis, doctors strongly recommend a flexible seat to relieve themselves.
The second objective is to offer an object that can be personalized (color of foam balls) in order to give companies the opportunity to use their colors to make it an advertising object, or for individuals to customize the colors to match the object to their interior. The shell can be kept and the balls changed in order to evolve the seat.
In order to create this seat, I sketched my idea that I evolved to give the hull its final shape.
For the balls, I played on the sizes of them to create movement and contrast. The shell would be made of transparent plastic and the balls would be made of soft foam. I then modeled the object in 3D in order to have a visual of the object and to adapt the dimensions according to the different elements of the seat.
PRODUCT DESIGN
SoftwareProcreate (iPad)
Rhino 8
Keyshot
CHAMPAGNE MERCIER
To re-energize the brand identity of Champagne MERCIER, I proposed a current bottle design with the objective of making everyone want to buy Mercier champagne.
I chose to link classic and street aesthetics. This fusion of universes goes perfectly because it does not dirty the brand's image while re-energizing the bottle without having to change its shape in itself.
To link these two universes as much clothing as possible, I used the original logo, combined with a classic Serif typography, type Times New Roman.
For the name "Champagne Mercier", in order to contrast with the rest, I used a Street-Art typography.
In order to give the bottle an elegant look, I chose to put a gold color on the texts (recalling the outline of the Mercier logo) in order to give a balanced and perfectly matching whole.
PACKAGING
SoftwarePhotoshop
Illustrator
THIBAULT-BERGERON
I was responsible for creating two versions of a range of chocolate boxes for the company's showcase collection: the signature collection.
I created 4 cases and their variations for chocolate bars sold by the company and I also offered color variations with silver and gold gilding for the collection of plain boxes.
Collection 2024
The signature collection renewed every year is the company's showcase collection. It includes 10 models of boxes available in different versions.
I have proposed several versions for this collection but only two will be selected.
The first model is not a packaging intended only to contain chocolate and to be thrown away, but above all a design object that can be reused as a decoration or other. This model is inspired by interior architecture and furniture design by the recall of steel with silver gilding, the world of chocolate with the trace of modernized brushed chocolate. The second box is based on minimalism: in graphics but also in the creation process. It is inspired by the bitmap pattern of old phone screens, stylized cabosses with a gourmet chestnut.
For the first box model, I used my inspirations supported by trend notebooks. I chose an off-white drawing towards beige/pink that is purified while remaining noble and warm. I used a bright orange to make the box more greedy and more in line with trends. The silver gilding, inspired by steel, makes it possible to add a play of light that enriches the dynamics of the packaging.
For the second model, I wanted to use Craft cardboard, a material that is increasingly popular thanks to its ecological and raw aspect, which was my basis of work.
In order to preserve the material, I thought about the color of the pods according to the different gilding films offered by the company, in order to avoid the company having to pass the cardboard on a printing machine, which would have been expensive in terms of time, labor and that would have "dirty" the raw material.
PACKAGING
SoftwarePhotoshop
Procreate (iPad)
Illustrator
Esko
Declination of 4 models of chocolate bars sold in the year 2023-2024:
- A model inspired by cocoa pods, with a simplified line design, in partial cut.
- Two identical minimalist models on different supports. They have been designed for use in landscape format and not portrait like classic tablets.
- A declination on a beige background with a point pattern revealing the composition of the tablet in a pixelated image.
For the first model, the illustration is distributed on the surface of the box, with an area for the customer's claw and for the taste of the tablet. The different colors are company-specific colors, resulting from new models created by Thibault-Bergeron.
For the second model, I used a Bold Sans Serif typo so that it is visible from afar. The oblique headband joins the label on the back. The third model was designed inspired by my third proposal for the Prestige collection: pixelation. So I distributed points of different sizes showing an image of the taste of the tablet reworked graphically in pixelation. The beige background linked to English green typography gives a Elegant character and refined in the cases.
PACKAGING
SoftwarePhotoshop
Procreate (iPad)
Illustrator
Esko
O’SIROP
Creation of a modern and elegant brand of water syrup. In order to have the lowest possible environmental impact, I chose to use glass bottles, with a beautiful graphic design to make the consumer want to keep it.
To create this brand, I used Y2K and futuristic inspirations to create a logo and a brand name. I used a futuristic typo that I modified in order to obtain a trend result. For the logo and brand name, I used the "o" of O'Sirop to which I added the graphic elements of an apple. For the visuals, I built the label in two parts: at the top, in an arch, the brand name and the vectorized fruit composing the syrup. At the bottom, the name of the taste in a sans-serif typo. The colors of the different elements take the colors of the different fruits used.
PACKAGING
SoftwarePhotoshop
Illustrator
WE SKI
06-03-2024
In view of the next European Heritage Days of 2024, I created a theme on French design: design elements created by French people (in many fields).
The poster was designed as a design element in itself. To make the experience more fun, you can find in different places in cities, cubes in the colors of the tricolor French flag, which can be scanned thanks to the application, and which allow you to access the history of a French design icon displayed in augmented reality.
To create the logo, I let my imagination play and I created a modern, attractive and elegant identity. I used the word "We" to create a support for the skier's icon referring to the name "We Ski".
For the posters, I bet on a minimalist poster. I represented two characters: an equipped skier and another walker without ski in the snow with the french message "c’est plus sympa avec des ski...".
I have integrated the logo and the french catchphrase of their brand: "équipez-vous pour skier sans modération".
I also created a minimalist poster to announce the student discount that would allow young students to get discounts and families to come with their student children to benefit from attractive discounts.
I create a flyer with a minimalist style and integrating the photos of the members of the group (consign).
I created the business cards of the members of the group, in a style contrasting with the company's external communication thanks to the dominant black contrasting with the dominant white.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator
Procreate
EUROPEAN HERITAGE DAYS
In view of the next European Heritage Days of 2024, I created a theme on French design: design elements created by French people (in many fields).
The poster was designed as a design element in itself. To make the experience more fun, you can find in different places in cities, cubes in the colors of the tricolor French flag, which can be scanned thanks to the application, and which allow you to access the history of a French design icon displayed in augmented reality.
To create the poster, I used the state graphic charter for the colors of the squares and the typography (accessible online and provided by the state). I added the official logos related to the event: Ministry of Culture, sponsors, etc...
Squares and typos are out of frame to give a more contemporary style. The background of the poster is a white background corresponding to the central color of the tricolor French flag.
The date is integrated on the upper part of the poster. The white rotating around the poster brings air and power to the composition.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator