FR / EN
CHAMPAGNE MERCIER
To re-energize the brand identity of Champagne MERCIER, I proposed a current bottle design with the objective of making everyone want to buy Mercier champagne.
I chose to link classic and street aesthetics. This fusion of universes goes perfectly because it does not dirty the brand's image while re-energizing the bottle without having to change its shape in itself.
To link these two universes as much clothing as possible, I used the original logo, combined with a classic Serif typography, type Times New Roman.
For the name "Champagne Mercier", in order to contrast with the rest, I used a Street-Art typography.
In order to give the bottle an elegant look, I chose to put a gold color on the texts (recalling the outline of the Mercier logo) in order to give a balanced and perfectly matching whole.
PACKAGING
SoftwarePhotoshop
Illustrator
THIBAULT-BERGERON
I was responsible for creating two versions of a range of chocolate boxes for the company's showcase collection: the signature collection.
I created 4 cases and their variations for chocolate bars sold by the company and I also offered color variations with silver and gold gilding for the collection of plain boxes.
Collection 2024
The signature collection renewed every year is the company's showcase collection. It includes 10 models of boxes available in different versions.
I have proposed several versions for this collection but only two will be selected.
The first model is not a packaging intended only to contain chocolate and to be thrown away, but above all a design object that can be reused as a decoration or other. This model is inspired by interior architecture and furniture design by the recall of steel with silver gilding, the world of chocolate with the trace of modernized brushed chocolate. The second box is based on minimalism: in graphics but also in the creation process. It is inspired by the bitmap pattern of old phone screens, stylized cabosses with a gourmet chestnut.
For the first box model, I used my inspirations supported by trend notebooks. I chose an off-white drawing towards beige/pink that is purified while remaining noble and warm. I used a bright orange to make the box more greedy and more in line with trends. The silver gilding, inspired by steel, makes it possible to add a play of light that enriches the dynamics of the packaging.
For the second model, I wanted to use Craft cardboard, a material that is increasingly popular thanks to its ecological and raw aspect, which was my basis of work.
In order to preserve the material, I thought about the color of the pods according to the different gilding films offered by the company, in order to avoid the company having to pass the cardboard on a printing machine, which would have been expensive in terms of time, labor and that would have "dirty" the raw material.
PACKAGING
SoftwarePhotoshop
Procreate (iPad)
Illustrator
Esko
Declination of 4 models of chocolate bars sold in the year 2023-2024:
- A model inspired by cocoa pods, with a simplified line design, in partial cut.
- Two identical minimalist models on different supports. They have been designed for use in landscape format and not portrait like classic tablets.
- A declination on a beige background with a point pattern revealing the composition of the tablet in a pixelated image.
For the first model, the illustration is distributed on the surface of the box, with an area for the customer's claw and for the taste of the tablet. The different colors are company-specific colors, resulting from new models created by Thibault-Bergeron.
For the second model, I used a Bold Sans Serif typo so that it is visible from afar. The oblique headband joins the label on the back. The third model was designed inspired by my third proposal for the Prestige collection: pixelation. So I distributed points of different sizes showing an image of the taste of the tablet reworked graphically in pixelation. The beige background linked to English green typography gives a Elegant character and refined in the cases.
PACKAGING
SoftwarePhotoshop
Procreate (iPad)
Illustrator
Esko
O’SIROP
Creation of a modern and elegant brand of water syrup. In order to have the lowest possible environmental impact, I chose to use glass bottles, with a beautiful graphic design to make the consumer want to keep it.
To create this brand, I used Y2K and futuristic inspirations to create a logo and a brand name. I used a futuristic typo that I modified in order to obtain a trend result. For the logo and brand name, I used the "o" of O'Sirop to which I added the graphic elements of an apple. For the visuals, I built the label in two parts: at the top, in an arch, the brand name and the vectorized fruit composing the syrup. At the bottom, the name of the taste in a sans-serif typo. The colors of the different elements take the colors of the different fruits used.
PACKAGING
SoftwarePhotoshop
Illustrator