FR / EN
WE SKI
06-03-2024
In view of the next European Heritage Days of 2024, I created a theme on French design: design elements created by French people (in many fields).
The poster was designed as a design element in itself. To make the experience more fun, you can find in different places in cities, cubes in the colors of the tricolor French flag, which can be scanned thanks to the application, and which allow you to access the history of a French design icon displayed in augmented reality.
To create the logo, I let my imagination play and I created a modern, attractive and elegant identity. I used the word "We" to create a support for the skier's icon referring to the name "We Ski".
For the posters, I bet on a minimalist poster. I represented two characters: an equipped skier and another walker without ski in the snow with the french message "c’est plus sympa avec des ski...".
I have integrated the logo and the french catchphrase of their brand: "équipez-vous pour skier sans modération".
I also created a minimalist poster to announce the student discount that would allow young students to get discounts and families to come with their student children to benefit from attractive discounts.
I create a flyer with a minimalist style and integrating the photos of the members of the group (consign).
I created the business cards of the members of the group, in a style contrasting with the company's external communication thanks to the dominant black contrasting with the dominant white.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator
Procreate
EUROPEAN HERITAGE DAYS
In view of the next European Heritage Days of 2024, I created a theme on French design: design elements created by French people (in many fields).
The poster was designed as a design element in itself. To make the experience more fun, you can find in different places in cities, cubes in the colors of the tricolor French flag, which can be scanned thanks to the application, and which allow you to access the history of a French design icon displayed in augmented reality.
To create the poster, I used the state graphic charter for the colors of the squares and the typography (accessible online and provided by the state). I added the official logos related to the event: Ministry of Culture, sponsors, etc...
Squares and typos are out of frame to give a more contemporary style. The background of the poster is a white background corresponding to the central color of the tricolor French flag.
The date is integrated on the upper part of the poster. The white rotating around the poster brings air and power to the composition.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator
“L’ART DU DÉCHET”
Fictional exhibition for the Grand Palais on the theme of "the art of waste".
This idea emerges during the strike of Parisian garbage collectors.
My desire is to raise awareness of the usefulness of these peoples who are too often invisible, underestimated and to change people's view of them.
This exhibition also aims to raise awareness of excess waste and to highlight reuse to create art.
I used a typography similar to that used by the Grand Palais for its communication.
For the composition of the text of the main poster, I gave the illusion of a stack (like the garbage bags that pile up). I have integrated our catch phrase: "Nothing is lost, everything is transformed"
The image used in the main poster in the background, by the 4x3 poster on the left side and on the Instagram publication, is a photograph taken in Paris during the garbage collectors' strike.
The green used is reminiscent of the color of the garbage cans. For the main poster, I made a gradient of this green, from bottom to top that goes from full opacity to full transparency.
For my minimalist street poster, I have integrated the hashtag "the art of waste".
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator
“ALCOOLADE”
Fictional suitcase word for a campaign to integrate a new word into the Petit Robert dictionary.
The Covid health crisis has allowed us to become aware of our primary need for human relations.
I have therefore chosen to highlight the disinhibiting effects of a slight alcoholization that facilitates rapprochements (clade) and fun.
(Disclaimer: this poster is not intended to advocate excessive alcohol consumption but only to highlight the shared moment.)
I have taken up the composition of a definition of a classical dictionary:
-The word is in a fluid, dancing typography, reminiscent of a slight state of intoxication.
-The nature of the word is in a typography mixing classic Sans Serif style and Y2K elements (the stars on the points of the i).
-The definition in a Serif typography, more modern.
The background image was chosen because it shows young people partying by taking each other in their arms. This photo has been processed graphically to give a motion blur effect.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator