FR / EN
CARMOUR, a brand concept linking different forms of design, aims to democratize the controversial world of car and its aesthetics through several constantly evolving artistic directions.
The first artistic direction: "Origin" is a minimalist and effective concept. It acts as a foundation: it lays the concept and establishes the brand by creating a solid foundation of creation through simple games of typography and illustrations.
In order to make this collection, I created a minimalist logo. The brand name includes the words "car" and "love".
To reinforce the word love, I replaced the character "o" with a heart.
To highlight this play on words, I mixed full typography and letter border.
The illustrations are intended to be realistic in order to recognize the car while keeping my graphic style, with original point of view.
For the different elements, I bet on a classic positioning: heart, anti-heart, back
The first versions are the t-shirts composed of the Carmour logo and car illustrations.
The second versions differ in the addition of cult phrases from the car advertisements of the time.
For each piece, the logo and the sentence include the main color of the illustrations.
ARTISTIC DIRECTION
Software
Photoshop
Procreate (iPad)
Illustrator
Blender
The second artistic direction: " Avantime" is a futuristic and pioneering concept. In this second Carmour collection, I paid tribute with humor to an iconic model from the manufacturer Renault. In this collection, I wanted to break Carmour's own codes in order to show the evolutionary character of my brand.
In order to make this collection, I recreated a more daring logo, inspired by street and futuristic culture (two of my sources of inspiration).
The parts are composed with a picture of a detail on an iconic automobile, to which a graphic treatment has been added to pixelate them.
I integrated the slogan "Vroom to the point" linking graffiti typography for "to" and "the" and futuristic/street typography for "vroom" and "point".
This frenglish slogan conveys the idea of rushing towards its destination.
For each piece, the logo and sentence take the main color of the photo.
ARTISTIC DIRECTION
Software Photoshop
Illustrator
MONOGRAM
Project to create a monogram by using the first letter of my first name and last name: an L and a T.
I gave a minimalist and mysterious style to the logo, that it is not identified as a monogram at first glance.
I chose to merge the two letters, using sets of voids, height gaps and connections
I chose to keep the "angularity" of the characters in order to visually create the shape of a face.
ARTISTIC DIRECTION
SoftwarePhotoshop
Illustrator