FR / EN
“ALCOOLADE”
Fictional suitcase word for a campaign to integrate a new word into the Petit Robert dictionary.
The Covid health crisis has allowed us to become aware of our primary need for human relations.
I have therefore chosen to highlight the disinhibiting effects of a slight alcoholization that facilitates rapprochements (clade) and fun.
(Disclaimer: this poster is not intended to advocate excessive alcohol consumption but only to highlight the shared moment.)
I have taken up the composition of a definition of a classical dictionary:
-The word is in a fluid, dancing typography, reminiscent of a slight state of intoxication.
-The nature of the word is in a typography mixing classic Sans Serif style and Y2K elements (the stars on the points of the i).
-The definition in a Serif typography, more modern.
The background image was chosen because it shows young people partying by taking each other in their arms. This photo has been processed graphically to give a motion blur effect.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator