FR / EN
CHAMPAGNE MERCIER
To re-energize the brand identity of Champagne MERCIER, I proposed a current bottle design with the objective of making everyone want to buy Mercier champagne.
I chose to link classic and street aesthetics. This fusion of universes goes perfectly because it does not dirty the brand's image while re-energizing the bottle without having to change its shape in itself.
To link these two universes as much clothing as possible, I used the original logo, combined with a classic Serif typography, type Times New Roman.
For the name "Champagne Mercier", in order to contrast with the rest, I used a Street-Art typography.
In order to give the bottle an elegant look, I chose to put a gold color on the texts (recalling the outline of the Mercier logo) in order to give a balanced and perfectly matching whole.
PACKAGING
SoftwarePhotoshop
Illustrator