FR / EN
WE SKI
06-03-2024
In view of the next European Heritage Days of 2024, I created a theme on French design: design elements created by French people (in many fields).
The poster was designed as a design element in itself. To make the experience more fun, you can find in different places in cities, cubes in the colors of the tricolor French flag, which can be scanned thanks to the application, and which allow you to access the history of a French design icon displayed in augmented reality.
To create the logo, I let my imagination play and I created a modern, attractive and elegant identity. I used the word "We" to create a support for the skier's icon referring to the name "We Ski".
For the posters, I bet on a minimalist poster. I represented two characters: an equipped skier and another walker without ski in the snow with the french message "c’est plus sympa avec des ski...".
I have integrated the logo and the french catchphrase of their brand: "équipez-vous pour skier sans modération".
I also created a minimalist poster to announce the student discount that would allow young students to get discounts and families to come with their student children to benefit from attractive discounts.
I create a flyer with a minimalist style and integrating the photos of the members of the group (consign).
I created the business cards of the members of the group, in a style contrasting with the company's external communication thanks to the dominant black contrasting with the dominant white.
GRAPHIC DESIGN
SoftwarePhotoshop
Illustrator
Procreate